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The 13th edition of the Indian Premier League (IPL) had kicked off on September 19, 2020. The event saw a record 20 crore viewers and has been termed to be an important event for many companies. Sporting events conducted at such a large scale often lead to a spike in merchandise sales as well. Be it tee-shirts, sporting equipment, or even action figures; sports fans value anything that could make them feel part of the game. How are companies planning on doing so this year, especially amid the Covid-19 pandemic?
Listen to the discussion between BusinessLine's Chitra Narayan and Prasana Krishnan, Co-Founder, FanCode on how merchandising can take-off with this year's IPL.
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