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Cricket Australia, on Thursday, announced that Umpires would sport the logos of deodorant brand Rexona on their armpits during the upcoming edition of the Big Bash League.
Chitra Narayanan spoke to Sanjay Sarma, Founder of SSarma Consults, and Jermina Menon, Chief Strategy Officer, Knoweticon, about the Unilever brand's marketing strategy. Is this move a hit or a miss? Let us know your opinion.
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