How has creativity in advertising evolved? What K-factor does South Korean agency Cheil bring to the advertising world? In the digital era, does the East have an advantage over the West? Adman Malcolm Poynton, Global Chief Creative Officer, and President Creative, Cheil Worldwide, widely regarded as one of the world’s top digital minds takes on these questions from BusinessLine
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.