The Kochi-based Academy of Media & Design (AMD) has launched its first training centre here in association with Adobe. The MoU with Adobe allows AMD to become Adobe Creative Technology Academy (ACTA).

The State Labour and Skills Minister T P Ramakrishnan will officially launch AMD on March 4.

Philip Thomas, CEO, AMD said the association with Adobe for launching a training centre, the first of its kind in Kerala, will provide an opportunity for AMD students to leverage Adobe’s tools to harness their creative skills. The courses are curated to ensure right mix of art, design and technology which will ensure industry ready professionals.

A huge demand is expected from the market for professionally trained designers in the near future both in India and abroad, and under the present circumstances, only one-fifth of the potential is realized yet. The need for professionally trained designers is increasing every year and this prompted the company to launch an academy to address this market need, he added.

AMD is supported by a strong and diverse advisory board which includes National Institute of Design alumnus, designers, film makers, animators, game developers, researchers, educationists, technologist, fine artist and industry experts.