The Madrid report, authored by Professor A Damodaran from the Economics & Social Sciences area at IIM Bangalore, was released by the Director-General of the World Intellectual Property Organisation (WIPO) and the Secretary of the Department of Industrial Policy and Promotion (DIPP), recently.

Jointly released by Francis Gurry, Director-General, WIPO, and Ramesh Abhishek, Secretary, Department of Industrial Policy and Promotion, the report provides an IP route-map for India’s ‘Make in India’ sectors to correct image-symmetry problems faced by India’s companies abroad, including start-ups.

The report can be accessed at:

In 2015, the Indian Institute of Management Bangalore was commissioned by WIPO and DIPP to undertake a study to assess and market international registration of trademarks through WIPO’s Madrid Protocol route.

India acceded to the Madrid Protocol in 2013. The report argues that apart from the early brand-building advantage offered on new and innovative products, the Madrid Protocol has the potential to offer Indian companies (including SMEs) deeper and more fundamental economic advantages not normally taken into account in literature.