Manana Innovations is gearing up to achieve 10 per cent of the total market share in the mobile product services space, by 2018.

Towards achieving this goal, the company plans to invest ₹500 crore over a five-year period in the Indian market.

“We have been developing products that are not only unique, but also able to deliver enhanced communication experience to customers travelling across the world,” said Chandan Ghosh, founder and Director of Manana Innovations.

The company’s product range includes global roaming SIM cards (functional in 190 countries with free incoming in over 135 countries) and country-specific SIM cards, which can be handpicked and have options of the best operators in the destination of travel.

The products come with the added advantage of a permanent number, free incoming SMS worldwide, 100 prepaid and call forwarding features, lifetime validity, and 24X7 customer services, added Ghosh.

The company plans to strengthen its presence globally by focussing on new acquisitions, operational licensing, product development, research and development, and innovation.

“We intend to introduce innovative products, create a new market trend as well as a differential experience for our customers, by continuous improvement and focus on M2M, IoT and cloud-based services,” the founder said.