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Neerja collects ₹25 crore at box office

Our Bureau New Delhi | Updated on January 20, 2018 Published on February 24, 2016

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Sonam Kapoor-starrer Neerja has crossed the ₹25-crore mark at the box office within a few of its release. Based on the life of air-hostess Neerja Bhanot, the movie has been co-produced by Fox Star Studios India and Atul Kasbekar’s Bling Unplugged and directed by Ram Madhvani.

The movie, which was released on February 19, has earned about ₹25.71 crore in the first four days.

The movie has been released across 700 screens and is reported to have been made with a budget of about ₹20-21 crore.

Shikha Kapur, Chief Marketing Officer, Fox Star Studios India, said that as the film has received a strong positive feedback, the number of shows for the movies have been increased in certain markets.

Instead of following the conventional strategy of promoting the movie two-three weeks before the release, Fox Star Studios India started promoting the movie as long back as the first week of December.

Published on February 24, 2016
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