Sony to step up premium play

V Rishi Kumar Hyderabad | Updated on July 26, 2018 Published on July 26, 2018

Sunil Nayyar, MD, Sony India   -  BL

Sony India, part of the Japanese electronics and consumer products major Sony, plans to further consolidate its premium play across several segments while addressing tier-II and III mid-budget market segment with other products.

The company, which sources several of its India-made products, including TVs, from third party contract manufacturers, plans to shift more products for manufacturing into India as a part of the Make in India initiative, said Sunil Nayyar, Managing Director of Sony India.

Bullish on India

As the first Indian to head Sony’s operations in India, Nayyar, who joined Sony India after his overseas stints as Head of Retail Operations in North America and Canada region, is bullish on India.

Explaining the company’s plans for India, he said, “Sony is upbeat on the business prospects in India across all its four major categories, television sets, home theatre systems, cameras and mobile phones.”

“With the country's economy growing at 7.7 per cent and expected to sustain such growth rates, we are extremely buoyant about our business prospects during the year and going into the festival season. With predictions of good monsoons, things are looking up, and it can only get better,” he said.

Referring to the OLED range of premium television and sound bars, Nayyar said, “These products come with a number of innovations which are a first for the industry. This has helped us quickly catch the eyes of potential buyers and the numbers show that we have gained a big market share in these categories.”

Unique products

“India is now a very different country with a growing number of aspirational families. This has also enabled us to address their requirements with innovative products across different categories. Sony cameras, which come with mirrorless technology, have also gained huge acceptance among professional and amateurs” he said.

Asked about the relative slow movement in the mobile handsets, Nayyar said, “We will offer products in the premium range and are not keen on the growing mass market. Sony is not chasing numbers, the focus is on providing quality products.”

Published on July 26, 2018
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