The ongoing FIFA World Cup has the nation donning yellow, green, red and white as Indian supporters cheer for their favourite teams in the team jerseys.

Sales of team jerseys, as well as of footballs and other gear, have seen strong growth on various e-commerce platforms in India over the last two weeks with Argentina, Germany and Brazil emerging as the top favourites.

“We have witnessed a sharp spike in footballs, jerseys, shorts and tracks. The football World Cup is a big revenue driver for the Sports Business with Football contribution to business increasing by 40 per cent over April-June,” Myntra VP and Head (Sports, Footwear and Accessories) Puspen Maity told PTI.

ShopClues said its platform has seen an average sale of around 4,000 footballs per day for the last 16 days. “Other merchandise like jerseys have also seen a spike. We are selling about 300-350 fan jerseys every day,” the spokesperson said.

And its not just the men who are hooked on. According to Rishi Vasudev, V-P, Flipkart (Fashion) about a third of its football-related merchandise is coming from women.

Amazon has seen similar trends with shoppers looking for not just jerseys but also training equipments, shin guards, nets, collectibles like bobbleheads and even referees’ whistles.

 

Related Topics
comment COMMENT NOW