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Ranbir Kapoor’s Mumbai City FC has roped in Rooter – a real-time sports social platform to be its official fan engagement partner this year.
Mumbai City FC is marked by its unique tactical football, marquee players such as Diego Forlan, coach Alexandre Guimaraes and Ranbir Kapoor among others.
Rooter aims to give a further boost to this rising popularity by providing unique engagement opportunities for existing MCFC fans while acquiring new ones and expanding the club’s fan base to other regions of Maharashtra as well as the rest of India.
Indranil Das Blah, CEO, Mumbai City FC said, "While on field preparations and the team are shaping up well, we want to ensure that we give our fans the best possible avenues for them to engage with the club. Rooter has achieved growth and success in such a short span of time and we are glad that their offerings will help us take care of fan engagement, which is one of the most vital aspects of every season.”
ISL already became the fourth most viewed football league in the world in its first season, after the big three of EPL, Bundesliga and La LIga.
With this year being its fourth, the ISL has managed to include two more teams-Jamshedpur FC and Bengaluru FC- in its ambit, intensifying the competition further.
Piyush, Founder, and CEO, Rooter said, “Rooter will mainly work to provide expert assistance in three aspects-fan engagement and acquisition, revenue generation such as selling tickets, merchandizing and acquiring sponsorships and most importantly providing stats and data of fan engagement for all MCFC matches to the team that helps them to understand and grow their own fan base. “
Rooter has partnered with the global sports data giant Opta Sports as the official data provider, which ensures that MCFC fans and sports followers get the latest, most-detailed and correct stats, scores, and expert opinions.
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