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Star India and Karan Johar's Dharma Productions have come together to co-produce and distribute nine films worldwide.
Fox Star Studios, a joint venture between 20th Century Fox and Star India, and Johar's production company will make these films in the course of three years.
“The Indian film industry is an important market for us and this strategic partnership offers us an excellent opportunity to fundamentally change the content quality paradigm. This venture is the natural step in our progression to create entertaining and content for a global audience and to grow the business through innovation in content, marketing and distribution,” said Uday Shankar, CEO, Star India.
Karan Johar said, “Movies for me have always been a blend of artistic and commercial resources. This partnership will not only be the coming together of two forces who understand the need of the cinematic hour but also work as a unit to increase the footfall strength at the movies and empower other verticals. It’s a new age of cinema and this association is a glorious reflection of the times”.
The venture will provide a much-needed impetus to the Hindi film industry that is witnessing a rapid metamorphosis with audiences becoming more judicious given the varied entertainment preferences accessible to them.
Fox Star and Dharma will collaborate and work towards the entire slate of nine films which boasts of a stellar line up of titles, helmed by the country's finest actors, directors, including Karan himself.
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