KS Chakravarthy (Chax) is National Creative Director - FCBUlka, and oversees all their creative work across the agency’s four Indian offices as well as its Digital and Interactive division. In the course of his career he has worked on many legendary Indian brands, winning innumerable awards at national and international shows, and has been the creative force behind many iconic campaigns. At FCBUlka he works closely on brands such as Tata Motors, Wipro, ITC, Hero, Whirlpool, HCL, Tata Salt and Zee TV.