Variety

With $1 m, Zoojoo.be to push healthy habits

Anil Urs Bengaluru | Updated on January 23, 2018

Zoojoo.be transforms the habit formation process, which traditionally relies on self-motivation, into a fun game between colleagues and co-workers.

Zoojoo.be has raised $1 million (₹6.4 crore) from the US-based VC fund RoundGlass Partners.

The company incubated at the NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIM Bangalore, zoojoo.be builds web and mobile-based apps that use gamification and social collaboration to help users form healthy habits.

The investment will be used for product enhancements.

Zoojoo.be transforms the habit formation process, which traditionally relies on self-motivation, into a fun game between colleagues and co-workers.

The platform has over 35,000 users across clients such as Mindtree, Unisys, GE, and so on, and has operations in India and the UAE.

The employees can use the platform to form habits related to healthy eating, fitness, mindfulness and work-life balance.

The habits are set up as virtual challenges with goal reinforcement through the peer network at work.

The company has built cloud and mobile apps to deliver a social and collaborative experience to the users.

During its 18-month incubation at NSRCEL, IIM Bangalore, zoojoo.be has been able to transform itself from an idea to a successful business with paying customers and highly engaged user base.

Professor Sabarinathan G, Chairperson, NSRCEL at IIM Bangalore, said: “I believe that the team’s relentless focus on user engagement has helped them solve some of the biggest challenges in behaviour change.”

Avinash Saurabh, Co-Founder and CEO of zoojoo.be, said: “Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce. We want to achieve our goal by helping our users create long-term positive behaviour change by forming great habits.”

Gurpreet Singh, Founder, RoundGlass Partners, said: “The solution with its incentive models and personalise wellness plans will revolutionise the approach of individuals towards their personal wellbeing.”

Published on August 18, 2015

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