State Street Global Advisors, the asset management business of State Street Corporation, has invested ₹250 crore in Pepperfry.com, a leading furniture and home marketplace.

Pepperfry, which has so far raised over ₹1,200 crore from investors in multiple rounds since it started operations six years ago, will use the fresh funds to expand its experience centres in tier-II towns, in AR/VR technology for virtual touch and feel, and increase the private brand franchise in preparation for its next financial milestone of an IPO.

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