Financial Daily from THE HINDU group of publications
Tuesday, February 12, 2002
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Financial Daily from THE HINDU group of publications Tuesday, February 12, 2002 |
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MARKETING STRATEGY Ayurvedic co Baidyanath forays into FMCG sector THE FMCG sector is one area which most ayurvedic companies are eyeing to get growth. After Himalaya and Zandu, it is now the turn of the 80-year-old heritage brand of Baidyanath to make its FMCG foray. The Rs 165-crore Baidyanath Group, ... More NEW PRODUCTS & SERVICES Mobile phones for madam NEW DELHI: Samsung Electronics has launched two new models of WAP-enabled GSM mobile phones. The company claims that the A400 model is the first of its kind to be designed specifically for women. The phone has a calorie and fitness ... More ADVERTISING 'Unlimited' campaign by Maharashtra "We are working on an international marketing strategy to promote `Maharashtra Unlimited' and have commenced a PR exercise in Japan." More PROMOTIONS & OFFERS Four strike it rich with Emirates FOR four lucky Emirates passengers, including an Indian, celebrations start right now for the Dubai Shopping Festival 2002 (DSF 2002) taking place in March. They have each won a luxury holiday for four in an in-flight competition to boost ... More CHANNELS AND FRANCHISES No `exclusive' pact with Shoppers' Stop for Switcher garments PREM Swiss Tex, the licensed manufacturer and marketer of Switcher brand of readymade garments and casualwear, is not extending its `exclusivity' agreement with Shoppers' Stop, a noted retail chain, for the domestic market. The 20-month agreement ... More MARKET SHARES IA angling for 30 pc Gulf market share INDIAN Airlines is planning to raise its market share in the Gulf sector to over 30 per cent with the addition of new aircraft and is planning to add more destinations in the region, airline officials said here. Besides raising the frequency to ... More RETAILING More stand-alone stores for Basics CHENNAI: The city-based Hasbro, which owns the Genesis and Basics brands, has opened two new stand-alone stores in Adyar and Anna Nagar in the city. Both stores, owned and operated by the company, are part of its expansion plans ... More MARKETING RESEARCH Study portrays rosy future for colour TV segment AS per the latest projections by the National Council of Applied Economic Research (NCAER), colour television sets (CTVs) will drive growth in the consumer durables segment over the next five years. The total demand for television sets per ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Feb. 3-Feb. 9 FMCG brands bank on smaller packs Marketers hardsell the Valentine Day's spirit |
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