The Hindu Business Line : Thursday, April 18, 2002

JK Tyre embarks upon Rs 50-cr marketing push
JK Tyre, the flagship company of JK Industries, is all set to launch a series of marketing initiatives to increase its sales. The company intends to invest Rs 50 crore in various marketing activities during the current fiscal. These include ... More

Bell Pins to strengthen brand in South markets
THE Tirunelveli-based Bell Pins, a pioneer in the manufacture of wire-based stationery products in the South, is looking to strengthen its brand in the markets in the southern States. The Bell Group has interests in stationery products, ... More

ADVERTISING

Benetton to say it with Colors in India
IN accordance with its philosophy of not indulging in stereotyped methods of communication such as television commercials, United Colors of Benetton is planning to launch a bi-monthly magazine in India called Colors. The magazine, ... More

Can Fin Homes ad gets clean chit
THE Monopolies & Restrictive Trade Practices Commission (MRTPC) has given a clean chit to Can Fin Homes Ltd on its advertisement which claimed that its deposits were "risk-free". Considering an application filed by the Director General ... More

RETAILING

Retail franchising requires a leg up, says industry study
With visible winds of change in the retailing sector, franchising in India is waiting to take off. Traditionally, local franchising in India has been limited to clothing and footwear brands. However, the past few years have seen the penetration ... More

MARKETING RESEARCH

Chennai men top spenders on accessories: Survey
A RECENT survey on male accessories in major cities says men in Chennai spent the highest on accessories in 2001, with an average spend of Rs 5,900. This was closely followed by Delhi where the average spend was Rs 5,800 and Mumbai Rs 4,500. ... More

NEW PRODUCTS & SERVICES

Eicher launching new tractor range soon
EICHER Ltd. on Wednesday said it was launching three new tractors using water-cooled engines to broaden its range in the sagging tractor market. The Eicher 380 (35-hp), Eicher 480 (45-hp) and Eicher 6100 (61-hp) were the ones launched on ... More

Enfield unveils Thunderbird
A four-stroke engine that delivers 18 bhp and features five speed, heel-toe operated gears on the left side with right side braking, the Thunderbird will be available in riviera red, ocean black, purplish blue and silver ash. Mr Siddhartha Lal, ... More

Brand Quest

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