The Hindu Business Line : Friday, October 24, 2003

TV channels gear up for Assembly polls
EVEN as the Election Commission could stall Prasar Bharati's plans of launching DD News, other news channels are gearing up for the forthcoming Assembly elections. Kaun Banega Mukhyamantri (KBM), Singhansan Ka Semi Final, Aaj ... More

AirTel launches special plan
HYDERABAD: Making the acoustically challenged mobile, AirTel has launched a special plan providing unlimited SMS at Rs 99 a month. The leading cellular company will not charge any activation fee, according to Mr K. Srinivas, Chief ... More

EVENTS

Lakme Fashion Week to be held next April
THE Fashion Design Council of India on Thursday announced that the Lakme India Fashion Week 2004 will be held in April 2004 - four months in advance. According to a press release, the change in programme is to facilitate buyers to place their ... More

ADVERTISING

Dabur banks on Big B to revive Chyawanprash
LIFE begins at 61 or so it seems for Amitabh Bachchan — as he now embarks on endorsing products from the Dabur stable. The fast-moving-consumer-goods company on Thursday unveiled its Chyawanprash campaign featuring the Big B. The curtain ... More

WBSEB to allow ads in power bills
THE loss-making West Bengal State Electricity Board (WBSEB) has decided to follow in the footsteps of the private sector CESC Ltd in utilising its bills and sites to shore up resources. The WBSEB has asked corporates to submit their proposals and ... More

Grey, Orchard buoyant on prospects in Chennai
GREY Worldwide and Orchard Advertising, the new kids on the block in Chennai, are upbeat about emerging opportunities here , but admit that there are challenges in a market long considered small and slow to change. With the retail industry ... More

Publicis to handle Allied Domecq's ad account
ALLIED Domecq Spirits and Wine (I) Pvt Ltd, the Indian subsidiary of Allied Domecq PLC, has appointed Publicis India as its new advertising agency. Publicis India would mainly focus on Allied' s core brand Teacher's Scotch whisky and would ... More

PROMOTIONS & OFFERS

Agro Tech signs deal with Reliance India to promote Sundrop
AGRO Tech Foods Ltd, a leading player in the edible oils and branded foods sector, has entered into a marketing tie-up with Reliance India Mobile offering a special scheme for the consumers of its Sundrop oil. Under the scheme, a customer, who ... More

Afro-Asian Games sponsors
HYDERABAD: Corporates led by Indian Oil Corporation (IOC), GVK Group and the State Bank of Hyderabad (SBH) have announced Rs 1 crore each towards sponsorship of the First Afro-Asian Games-2003. Several others such as Videocon, Sahara, ... More

TRENDS