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Thursday, January 01, 2004

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MARKETING

STRATEGY
When cheap and free spelt mega value
MISSED the stock market rally? Take heart. If you are a consumer of branded products or services, there are still plenty of reasons to pop the champagne at the end of 2003. It was a year in which marketers, eager to lure new consumers into their ... More

IA extends fare cuts in Chennai-Coimbatore sector
INDIAN Airlines (IA), which has been offering a concessional fare for night flights on Chennai-Coimbatore sector, has now extended this discounted fare for the day flights too on this sector. Billed as the promotional offer, IA will have its ... More

PROMOTIONS & OFFERS

  • Global Hospitals' offer

    RETAILING
    `Retail may soon become high-cost enterprise'
    FROM not-too-bad to better. That's where retailers across categories see their business going in the New Year. While higher sales and heavier in-store traffic are indicative of a rise in customer confidence, retailers also recognise that customer ... More

    NEW PRODUCTS & SERVICES
    Premium-end vehicles set to enter market
    FOR car lovers, the New Year is set to bring in a bevy of new options. If you thought buying a car in 2003 was a brain-racking exercise, watch out for 2004. At least 15 new models/variants are set for launch in the passenger vehicles market ... More


    Brand Quest



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  • Top Stories
    CII predicts 9 pc GDP in third quarter


    Toasting time again for all in IT sector

    When cheap and free spelt mega value

    Dollar breaches 1.25 to Euro

    Happy days ahead for job hunters

    Textile sector emerges flavour of the year

    Newspapers circulation goes up 24 pc

    Looking back
    Dec. 21-Dec. 27
    An eventful year for Contract Advertising

    VSNL launches `Total Internet'


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