Financial Daily from THE HINDU group of publications Monday, Feb 09, 2004 |
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Marketing
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Trends Logistics - Airlines Pochampally silk sarees for AI airhostesses Our Bureau
Hyderabad , Feb. 8 AIR-INDIA has received the first consignment of Pochampally `tie and dye' sarees from APCO (Andhra Pradesh State Handloom Weavers' Co-operative Society Ltd), which will be worn by airhostesses on its flights shortly. The public sector air carrier has placed an Rs 1-crore order with APCO late last year for supply of 6,400 Pochampally silk sarees. "Air-India's decision will not only encourage the weavers and preserve an age-old tradition but also showcase the brilliant and eye-catching designs of handloom fabrics from the State, Mr G.N. Rao, Vice-Chairman and Managing Director of APCO, told a press conference. The co-operative society is expected to complete the order by March.
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