MARKETING
STRATEGY
Mobile ringing in numerology
THE Indian appetite for the auspicious has now extended to telephone numbers as well, with mobile numbers especially, becoming mobile in more ways than one. "Can you give me your telephone number?" Bangalore-based Ms Deepa Ramaswamy was asked ...
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Big Mac to head South, finally
THE Big Mac is finally heading South. By the middle of this year, McDonald's expects to open its first outlet at the Forum Mall in Bangalore. Mr Vikram Bakshi, Managing Director, Connaught Plaza Restaurants Pvt Ltd, the equal joint venture ...
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ADVERTISING
Godrej appoints local agency to handle Sofit account
GODREJ Industries Ltd (GIL) has appointed a Mumbai-based agency, Grandale Advertising & Marketing, to handle its newly launched soya beverage brand, Sofit. This is the first time that Godrej has given its advertising account to a relatively ...
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RETAILING
MRPL gets nod to set up retail outlets
THE Government on Wednesday gave Mangalore Refinery and Petrochemicals Ltd (MRPL) permission to set up 500 outlets to retail petrol and diesel. The licence allows MRPL, a subsidiary of Oil and Natural Gas Corporation (ONGC), to market the mass ...
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TRENDS
`Consumers more ready than manufacturers, retailers'
TODAY'S consumers have moved far ahead of manufacturers and retailers in their readiness to embrace new products. However, as marketing consultant Ms Rama Bijapurkar points out, it's not that consumers don't want to buy, but the roadblock is that ...
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NEW PRODUCTS & SERVICES
MetLife launches group insurance
METLIFE India Private Limited, launched its group insurance policy aimed at domestic and transnational companies located in the country. Speaking to reporters here on Wednesday Mr Tim Mitchell, Vice President, Sales and Marketing of MetLife ...
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Ranbaxy launches liquid form of diabetes drug in US
RANBAXY Laboratories Ltd (Ranbaxy) has launched the liquid form of Metformin used to treat Type 2 diabetes called RiometTM (Metformin HCl oral solution) 500 mg/ml, in the US market. Type 2 diabetes is the seventh leading cause of death in the ...
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Brand Quest
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