Financial Daily from THE HINDU group of publications
Wednesday, May 26, 2004
Financial Daily from THE HINDU group of publications Wednesday, May 26, 2004 |
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Marketing
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Strategy NDTV on WorldSpace Our Bureau
Bangalore , May 25 YOU can now hear NDTV news on WorldSpace. The news channel's Hindi and English streams will soon be aired on its network, according to satellite radio provider WorldSpace. NDTV 24x7 and NDTV India will be joining the WorldSpace news bouquet of BBC, CNN, Fox News and Bloomberg, said WorldSpace MD, Mr K.R. Harish. The addition, he said, is part of their brand repositioning exercise and content improvement. "The partnership with WorldSpace will help us jump shift our growth plans in the Indian market. The unique voice portability option is in line with the various plans for expansion of reach that we have drawn up," said Mr Nayak, CEO of NDTV Media Ltd. WorldSpace, which bases its India operations out of Bangalore, also offers 31 channels from jazz to classical to old Hindi music.
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