The Hindu Business Line : Monday, August 02, 2004

STRATEGY
As fares fall, people take off
THINGS just got better for domestic air travellers. In a concerted effort to stimulate the market all airlines have come up with highly tempting deals to woo passengers. Air Sahara has launched the Surprice package, ... More

ADVERTISING
AP Minister wants outdoor ad panels to use solar power
THE Union Minister of State for Non-Conventional Energy Sources, Mr Vilas Muttemwar, said that street lighting and outdoor advertisement panels in the country were consuming 20,000 MW of power per annum and wanted the State Governments to ensure ... More

PROMOTIONS & OFFERS
National air carriers settle spat over `smart voyager' scheme
THE Indian Airlines-Air India joint flight carrying `smart voyagers' is emerging out of high turbulence and slowly cruising into calmer skies. Caught in the air pocket created by the squabble between the airlines were top corporate executives, ... More

Brand Quest

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