MARKETING
STRATEGY
Wipro announces foray into modular furniture market
WITH the modular furniture market set to grow by 30 per cent on its current value of Rs 500 crore, Wipro Consumer Care and Lighting, the FMCG division of Wipro Ltd, today announced the formal launch of its products. Addressing a Press ...
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IPR
Patents Bill likely to be introduced in Parliament amid protests
FROM signature campaigns to protest marches and "gheraos on Parliament" to vigils at Indian embassies abroad — The Patents (Third) Amendment Bill is set to elicit all of the above reactions, with the Bill slated to be introduced at the ...
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ADVERTISING
Domino's eyes maiden profit this fiscal — To raise ad budget by 20 pc
DOMINO'S Pizza India Ltd is eyeing its maiden profit this fiscal, seven years after commencing operations in the country. Having fine-tuned its marketing strategy over the years, the company is now concentrating on the twin objectives of ...
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RETAILING
FoodWorld to confine focus to South in phase I
FOODWORLD, the RPG flagship food and grocery chain, is, for now, restricting its focus on expanding its 92 outlet-strong chain to 125 only in the South in its first phase of expansion. This, according to Mr Raghu Pillai, President & CEO, Retail .
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MARKETING RESEARCH
Discovery Channel sustains viewership
A CONSCIOUS mix of programmes with Indian content and contemporary themes has helped Discovery Channel to maintain a sustained viewership during 2004. "Programmes with an Indian favour always tend to do well," said Mr Raja Balasubramanian, ...
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NEW PRODUCTS & SERVICES
Pillsbury launches Punjabi atta to take on local players
SEGMENTING the atta market to pit itself against the regional players, General Mills India has launched a new sub-brand under its Pillsbury brand - Punjabi atta. Having re-launched its flagship atta brand under Pillsbury Chakki Fresh atta' ...
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Honda Siel rolls out CR-V variant
KOCHI: Honda Siel Cars India Ltd has launched its all new CR-V, the latest version in CR-V series in the Kerala market. The new 5-speed transmission of the vehicle is tuned to deliver exceptional smoothness both while driving in the city ...
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Brand Quest
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