Financial Daily from THE HINDU group of publications
Friday, Jan 28, 2005
Financial Daily from THE HINDU group of publications Friday, Jan 28, 2005 |
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Marketing
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Advertising Industry & Economy - Paints Paint industry adspend on TV up 44 pc Our Bureau
CHENNAI: Asian Paints dominated television advertising by paint companies in 2004, as the category spends on TV ads grew 44 per cent over the previous year. The companies spent an estimated Rs 78 crore in 2004 on television ads, Rs 24 crore more than the previous year, even as their press budgets remained stagnant at Rs 8 crore. And 2004, like 2003, saw players spending the most in September, just before the October-November festival season. In both the years, the segment spent the least in June-July. The figures, compiled by AdEx India, a division of TAM Media Research, also shows Asian Paints garnering a 47 per cent share in TV ad spends by paint companies, with Goodlass Nerolac coming second (26 per cent). Berger Paints (11 per cent), ICI India (8 per cent) and Shalimar Paints (5 per cent) followed them in the list.
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