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Sriram Srinivasan

"The popularity of the company's audio systems, which have been around for decades here, would have helped the brand's reach in rural areas," says Mr Vineet Sodhani of Hansa aResearch.

Chennai , June 8

PHILIPS is present in more Indian households than any other consumer durables brand.

It's bigger than BPL, Videocon, Onida and Godrej, which follow Philips in that order. So says the IRS 2005 survey, carried out by Hansa Research and Media Research Users Council.

The survey indicates that Philips is present in over 18 million homes, in the process also having the widest footprint for a consumer durables brand in rural India.

It is also the only brand to be present in more rural homes than urban homes.

The popularity of the company's audio systems, which have been around for decades here, would have helped the brand's reach in rural areas, says Mr Vineet Sodhani, Head of Client Servicing and Marketing (Syndicated Products), Hansa Research.

The results were based on a survey conducted among 2.4 lakh households across the country. Mr Sodhani says four categories of consumer durables were considered — TV, refrigerator, audio systems and washing machines. And, to be counted, a household had to have at least one product from the brand.

The survey also says that Philips is the biggest brand in North and East India while BPL and Videocon are leaders in the South and West, respectively.

BPL is the biggest urban brand, finding a place in 7.9 million households, compared to Videocon's 7.5 million and Philips' 7.2 million.

Relatively newer brands such as LG and Samsung find a place in the lower half of the top-10 list.

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