Financial Daily from THE HINDU group of publications
Saturday, Oct 29, 2005
Financial Daily from THE HINDU group of publications Saturday, Oct 29, 2005 |
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Info-Tech
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Piracy Variety - Entertainment & Leisure DLM Digital ties up with Japanese co for tech to curb film, music piracy Our Bureau
Chennai , Oct. 28 DLM Digital Studios (P) Ltd, a Chennai-based company that provides special effects, computer graphics and animation for the entertainment industry, has tied up with a Japanese company to bring in a technology, which, it says, will help in greatly curbing movie and music piracy. Mr B. Kandaswamy, CEO and Director, DLM Digital Studios, said that the nature of the agreement with the Japanese company, Japan-Wave Inc, was yet to be finalised, but Digital Studios would take care of marketing the technology in India. The software for Japan-Wave's technology — called Automatic Data Erasure Amenity System — was developed by the Chennai-based SRM Technologies Pvt Ltd, which had a team of engineers working with Japan-Wave for the last three years. SRM would also provide technical support in installing and maintaining the software. According to Mr Kandaswamy, the technology segments the content, be it a music album or a movie, into two parts. One part, which makes up about 99 per cent of a film, is copied on to a compact disc and handed over to the cinema where the movie is to be screened. The other part, making up the remaining 1 per cent, has to be downloaded from the Internet using a broadband connection. A proprietary player, in which resides the software for integrating the content on the CD and that downloaded from the Internet, will then feed the complete film to a digital projector for screening. The content to be downloaded from the Internet is in encrypted form. Mr Kandaswamy said that as the name of the technology implies, the contents get automatically deleted once the duration for which it had been licensed to the exhibitor expires. This duration could be programmed on to the system and could also be extended, if need be. Japan-Wave's technology has been patented in Russia, China and Singapore and patent applications are pending in 27 countries. Japan-Wave is promoted by Mr Akiyoshi Okamoto, its President, and the project to develop the anti-piracy technology is supported among others by the Japanese Ministry of Communication. He said that Japan-Wave's digital rights management technology is unique in that it offers a high level of protection, making it almost impossible to duplicate either the music or movie. With leading equipment manufacturers and Hollywood film production studios agreeing on a common standard for digital projection, Mr Kandaswamy expected digital projection to take off in India too. Digital projection equipment prices would come down once volumes increased, he said and added that DLM Studios would target about 7,000 of the 12,800 cinemas in India for this technology, in the first phase. There was a strong possibility that National Panasonic would be the preferred partner for digital projection equipment, he said. Switching over to digital technology, Mr Kandaswamy said, would also cut down costs for film production companies. These companies had to spend about Rs 55,000 on each print of a movie. With the movie being copied on to a disc, the cost could come down to as low as Rs 10,000 a disc, he said.
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