Business Daily from THE HINDU group of publications Saturday, Jul 22, 2006 |
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Marketing
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Strategy Web Extras - Brands Jawed Habib plans bodycare brand Ajita Shashidhar
Mumbai , July 21 Hairstylist Jawed Habib is all set to reposition his company, Jawed Habib Hair and Beauty, as a complete bodycare brand, instead of just a haircare brand. Mr Habib said his company would be launching a range of hair and beauty products, which would be retailed through the salon route. Also on the cards is acquisition of international beauty and hair care brands. Jawed Habib Hair and Beauty already has around 80 salons across the country, and the company plans to increase the number to 300 in the next couple of years. "We plan to widen our presence in tier-two cities and towns. In fact, we are also looking at taking over local salon chains in these places." The company is looking at opening up salons across Europe in a big way. It already has two salons in London and is planning to enter Paris shortly. "We also plan to enter Australia, West AsiaSingapore and Bangkok." Within India, the company plans to explore new retail formats such as setting up salons in call centre premises as well as at airports. It is planning to expand its salon education institutes to Chennai and Dhaka.
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