The Hindu Business Line : MSN India in pact with Royal Challengers

The company will power the official Web site of the Royal Challengers and help build content and tools for fans to interact with Bangalore’s IPL team online.

Readers can access news, columns, exclusive videos, a Live score gadget, scorecards, wallpapers, photo gallery, custom email ids and contests at http://www.

royalchallengers.com.

The Live Score Gadget allows users continuous access to live news, scores, points and schedules on their desktop.

Readers can predict the ‘Best Batsman’ and ‘Best Bowler’ in any Royal Challengers match; they win a chance to meet the team, win exclusive merchandise, tickets, autographed bats etc.

Mr Amrit Thomas, EVP Marketing, United Spirits, said: “Royal Challengers’ fans now have a great opportunity to support their team and interact with their cricket heart throbs one on one. MSN has powered our initiatives to present interesting cricket trivia and less known personal information on the Royal Challengers to reach out to millions of those who have been cheering for the team.”

Mr Krishna Prasad, Executive Producer, MSN India, said: “We are really excited to partner with Royal Challengers Bangalore for serving exclusive content and tools for fans to interact with the team. This complements our aim to provide high quality sports entertainment content to the users.”

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