Business Daily from THE HINDU group of publications
Monday, Jun 29, 2009
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Business Daily from THE HINDU group of publications Monday, Jun 29, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Cars Marketing - Outlook
Manu P. Toms Mumbai, June 28 Tata Motors has targeted sales of 100-120 units of Jaguar Land Rover (JLR) vehicles this calendar, according to industry sources. “The company had earlier conducted a market study and found that JLR would sell around 120 units in the first year. However, it will wait for a month after the launch and analyse market response to finalise its import plans,” they added. Both Tata Motors and JLR officials did not get into specifics on numbers planned for the first year but said that they would be quite small. “We are definitely looking at a certain number, but it is too small to talk about,” Mr Rajiv Dubey, President (Passenger Car Division), Tata Motors, told Business Line. The company announced on Sunday that it would be retailing the Jaguar XF, XFR and XKR models as well as Land Rover’s Discovery 3 and Range Rover models. Mr Bob Grace, Director (Overseas Operations), Land Rover, said, “It takes 12 weeks to get the car to India. We will carry stocks based on our market assessment.” One of the options being considered is to keep the vehicle at Customs warehouses till the company gets confirmed orders. This way, it would not have to pay the import duty, sources said. Increasingly, in this global downturn, carmakers are going in for direct imports based on confirmed orders only. The luxury range, in particular, has to be extra careful because of the 105 per cent import duty, which could result in a landed price of nearly Rs 1 crore. Incidentally, Land Rover sales totalled nearly 90 units in India last year and have already touched 40 units in 2009. Sales of Jaguar, in contrast, have been little to write home about. Tata Motors, which acquired JLR last year, will now be their exclusive importer in India. Jaguar Land Rover drags Tata Motors into the red New deadline for JLR bridge loan Jaguar Land Rover: As much Britain’s problem as Tatas’ Tata Motors aims to sell 4,000 World Trucks this fiscal Tata Motors to bring Jaguar, Land Rover to India ‘Uptrend in Land Rover, Jaguar sales’ More Stories on : Cars | Outlook | Tata Motors Ltd
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