The Hindu Business Line : Monday, March 08, 2004

ADVERTISING
Hatsun's `low fat' ad boosts milk sales
AN ad with the line `milk with 4.5 per cent fat' has done more to promote the milk brand from Hatsun Agro than most of its earlier promos, according to the people concerned. Late in January a teaser-ad posed the question, "Who is Arjun's ... More

TRENDS
Now, bank customer info available on CD for a song!
EVER wondered where these telemarketing personnel from banks, hotels, insurance companies get your number from? Well, you'll be surprised to know, it's easily available and inexpensive too. The market rate is a mere 50-75 paise for every ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Top Stories
`Royal Enfield has an iconic status'

Software exports may exceed target despite BPO backlash

Mutual funds not keen to disclose average AUMs

Hatsun's `low fat' ad boosts milk sales

Mid-sized pharma cos dream big

Port reforms sailing well

A reality check on India Shining

How corporate governance rating would help

Looking back
Feb. 29-Mar. 6
Nilgiris tea producers join hands; to launch Nilma brand

`Flat-screen TV segment all set for rapid growth'

ITC plans rural supermalls at its hubs

Novartis' blood cancer drug turns a `bitter' pill

Broadcasters' plea on poll ads turned down