The Hindu Business Line : ACC plans Rs 1,000-cr capacity expansion

ACC has lined up capacity expansion projects and new ready mix concrete (RMC) units for eastern India, the total cost of which would be more than Rs 1,000 crore.

Speaking to newspersons, Mr Ramit Budhiraja, Regional Head (East), said that capacity is being expanded in two plants at Bargah in Orissa and Sindri in Jharkhand at a cost of Rs 535 crore and Rs 70 crore respectively. In the Orissa plant, the capacity is being increased to 2.2 million tonnes a year from the current level of 1.2 million tonnes.

The Sindri unit would become a one-million-tonne per annum plant from the existing level of 0.7 million tonnes.

Last year, ACC invested Rs 300 crore in its second Jharkhand plant, which is located at Chaibasa. It is also considering clinker capacity expansion for its West Bengal plant.

Apart from this, the company has planned 50 RMC units by the end of 2010; these would be based around eastern cities and in the North-East.

Work on the first of these units has commenced at Rajarhat in West Bengal.

With the completion of these projects, ACC's capacity in eastern India would increase to seven million tonnes per annum from five million tonnes now.

Meanwhile, the company is planning to launch different varieties of cement, the first of which would be launched in November.

"We would start with a pilot marketing project in eastern India and then it would be introduced in the rest of India," Mr Budhraja said.

Apart from these developments, ACC is trying to become a customer-centric organisation.

In the last one month, its technical manpower has increased tenfold; it is currently holding 1,000-1,500 customer contact meetings every day.

"We are also planning mobile home centres. Our experts will visit the customer and give free advice on construction and cement requirements."

More Stories on : New Projects | Cement | Associated Cement Companies Ltd

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