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Grasim Industries Ltd, part of the Aditya Birla Group, is teaming up with Indian Super League franchise, NorthEast United Football Club, as its official suiting partner.
As part of their official gear, the team will be seen donning the classic black suits by Grasim, the company said in a statement.
The team is owned and operated by Grasim’s brand ambassador John Abraham and I-League club, Shillong Lajong.
In a statement, Abhijit Ganguly, Brand Director, Grasim, said: “We are proud to be a part of this initiative to promote the spirit of sports and bringing together the untapped talent from the North East.”
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