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E-commerce site HomeShop18 has appointed Vikrant Khanna as the Chief Marketing Officer (CMO) for its TV, Web and mobile businesses.
In his new assignment, Khanna will lead a 360 degree role which includes marketing and communication, customer relation management (CRM), Business to Business (B2B) sales and alliances, HomeShop18 said in a release today.
Khanna has earlier worked with brands like Airtel, Dabur India, General Mills and ICI Paints, it added.
“Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise and take the brand to newer heights,” HomeShop 18 Founder and CEO Sundeep Malhotra said.
Khanna replaces Rashmi Berry, who resigned as the firm’s CMO earlier this year.
Started in 2011, HomeShop18 is India’s leading virtual retail business, selling brands to customers nationally and operating in a multimedia environment including Internet, TV and via mobile.
The company claims to have a customer base of over 100 million consumers and 20 million households with a portfolio of over 14 million stock keeping units across multiple categories and a logistical reach of over 3,000 locations across India.
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