We need information in every aspect of our lives, whether it’s searching for movie reviews, finding the nearest doctor when the kids are sick, or comparing prices before buying a prized piece of electronics. QlikView, with its user-friendly interface, is allowing individuals to filter out unnecessary information and home in on what’s relevant.

Nasdaq-listed QlikTech's QlikView Business Discovery platform aims to bridge the gap between traditional business intelligence solutions and inadequate spreadsheet applications. Ramendra Mandal, Country Manager, QlikTech India told Business Line that the platform makes it easy for end-users to get to answers quickly, be it in the case of insurance, books or even consumer products.

“Users can ask what they want and explore information up, down and sideways rather than take a set path. The platform’s app-driven model works with existing business intelligence solutions, offering an immersive mobile and social, collaborative experience.”

QlikTech started its India operations in 2008, and has grown significantly in India as compared to other markets. The company has also invested in a service centre facility in Bangalore, which caters to domestic as well as foreign clients.

Streamlining processes

The user-driven business intelligence software, QlikView, helps companies streamline their processes. Like it did for Flipkart, which deployed QlikView for 200 users, together with 35 named users, and implemented several applications to regularly analyse 25 million rows of data.

Pravin Shinde, Analytics Manager, Flipkart, said the platform “allows one to manage inventory by allowing one to optimise stock levels and lower costs associated with excess stock. We have managed to improve inventory utilisation by 5 per cent with its implementation.”

The platform has provided up-to-date information for analysis and ensured data-driven decision-making at Flipkart, which is a B2B e-commerce platform that started out with books, and has diversified into a wide range of products.

The software also helped HDFC Life support its marketing initiatives by helping the company keep tabs on the performance metrics of certain customer segments.

As V. Ananthanarayanan, Associate Vice-President, Business Insights at HDFC Life, notes, business discovery has been playing a major role in corporate decision-making, as it supports business users with greater speed, ease of use, and visibility of not just data, but information.

Competitive advantage

“Apart from data discovery, we have been able to leverage QlikView for ascertaining data quality issues to perform data profiling and fixing data inconsistencies. We have also managed to build predictive and descriptive analytical models,” he said, for at the end of the day, he added, it is not just about ROI, it is about being able to gain a competitive advantage.

In terms of the insurance sector, he said the platform helped uncover opportunities and extended a perspective beyond just data. The company could use the information to eliminate or reduce waste and enhance efficiency.

For Subrata Dey, Executive Vice-President, IT, Godrej Consumer Products, the need to install the platform was aimed at helping its business users get better insights by providing actionable information from various sources of data. As Dey added, manufacturing companies could use the solution for their supply chain analytics to track and improve their overall supply chain efficiency level and to enhance their bottom line.

amritanair.ghaswalla@thehindu.co.in

(This article was published on March 14, 2013)
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