Business Daily from THE HINDU group of publications Sunday, Apr 29, 2007 ePaper |
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Investment World
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Cars Marketing - New Products & Services Optra Platinum byline S. Muralidhar
General Motors India recently launched the Chevrolet Optra Platinum, a special edition of its popular luxury sedan. The Optra Platinum features new exterior additions and a couple of new interior elements intended to improve the car's premium appeal. It is available in two new exclusive shades Icy Blue and Shimmering Black. Among other additional features, Chevrolet Optra Platinum sports a platinum badge on the trunk lid, a specially put together chrome kit for the front lower bumper, outer rear view mirrors and tail lamps, a sporty gear knob and a 1-DIN MP3 music system and a rear spoiler. GM has said that a total of 250 units of the Optra Platinum will be available at Rs 8.24 lakh (ex-showroom, New Delhi). As part of the package, customers will receive a three-year/100,000-km warranty with the new special edition Optra.
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