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It is final. Football fans across the world sent 672 million tweets during the month-long World Cup event.
In a blog post, Simon Rogers, Data Editor of Twitter, said: “Every minute of every day, it seemed fans across the globe were discussing the drama of the tournament, though we saw the conversation really take off during each live match. When a thrilling moment occurred on the pitch, the world came to Twitter to talk about it.”
The blog post said that 672 million tweets is the highest number related to an event. However, it is hard to compare the 32-day 64-match World Cup to, the single-game Super Bowl, the one-night Oscars, or the 16-day Olympics, it said. (It may be mentioned here that the 16-day London Olympics had recorded 150 million tweets).
Most mentioned players
Brazil’s Neymar Jr, who was injured in his team’s quarter-final defeat of Colombia, and Argentina’s Lionel Messi were the most mentioned players on Twitter during the World Cup. With the infamous biting incident, Uruguay’s Luis Suarez came as the third most-mentioned player on Twitter during the tournament.
The blog post said that Twitter conversation about the tournament reached nearly every country across the globe.
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