Base Batteries to power Cricket Canada

Our Bureau Mumbai | Updated on March 10, 2011 Published on March 10, 2011

An Indian brand, Base Batteries from Base Corporation, will sponsor the Canadian cricket team. During the ongoing World Cup, players, coach and support staff of the team will sport Base Batteries' logo on their jerseys.

This marks the beginning of the brand's association with sports, said Mr Girish Arora, MD, Base Batteries. He said the company had long-term plans to nurture budding cricketing talent in India.

Published on March 10, 2011
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