Comments
Meenakshi Verma Ambwani Baba Ramdev-led Patanjali Ayurved, which has gained a strong market share in the cow ghee segment, now plans to replicate this success in other segments of the dairy business.
The company’s cow ghee is now a ₹1,000 crore-plus brand.
Acharya Balkrishna, CMD of Patanjali Ayurved, told BusinessLine : “In the dairy segment we are taking our efforts forward through our plant at Newasa in Ahmednagar district of Maharashtra. We are in the process of setting up a milk collection centre there and our target is now to make other dairy products at that plant.”
He was speaking on the sidelines of the AIMA Managing India Awards 2018 event, where he received the Transformational Business Leader of the Year award.
“We are looking at launching cow’s milk and flavoured milk products. We are also looking at other value-added dairy products such as curd and paneer.
“We already have a presence in the cow’s whole milk powder segment. We hope we can launch some of these products this year itself,” he added.
He further said that the company is already sourcing from States such as Karnataka, Maharashtra, Tamil Nadu and Andhra Pradesh to make cow ghee.
Apparel growth
The other key segment the company is focussing its expansion plans on is the apparel and accessories business under the brand Paridhan.
“We are not in a hurry. It is a completely different segment and a lot of work and research and development is going on in the apparel segment. We will look at contract manufacturing for this segment. We could also look at a separate retail presence for apparels,” Balkrishna added.
Bio-compost plans
The company is also focussing in a big way on the bio-compost segment in a bid to counter the impact of insecticides and pesticides on soil health, he said.
Asked about the revenue growth targets for this fiscal, he said: “Our key focus was on improving our internal processes last year. Despite challenges such as GST and demonetisation, we did well. We believe this fiscal we will do much better numbers.” However, he did not give specific figures.
“We did not become successful overnight. Indian consumers have placed their trust in Patanjali and have accepted the power of swadeshi products and Ayurved,” he added.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.