Gulf Oil Lubricants, Whitmore form strategic alliance

Our Bureau Hyderabad | Updated on January 24, 2018 Published on January 14, 2015

Customers to benefit from expanded product offerings

Gulf Oil Lubricants India Limited has formed a strategic partnership with Whitmore, a global producer of lubrication-centric reliability products including high performance mining, rail and industrial lubricants for the Indian market.

A Hinduja Group company, Gulf Oil will exclusively represent Whitmore Lubricants in India. This collaboration enables both companies to provide best practice lubrication reliability products and programmes to the Indian mining and other industrial market segments.

With this alliance, Gulf Oil has the opportunity to add Whitmore’s highly regarded specialty lubricants and greases to its already extensive product line of industrial and automotive lubricants and maintenance solutions. Both companies have extensive experience at helping industry run smoother by offering products that increase equipment reliability and productivity.

Whitmore had been looking for the right partner to join forces within the Indian market. “We wanted a partner that understood the needs of the mining and other heavy industrial markets,” said Jack Ellis, Vice President of Lubrication Sales at Whitmore. “Gulf Oil provides exactly what we were looking for. They have the distribution network we desired and they provide customers with innovative solutions that complement our products. We are very pleased to have them as a strategic partner and look forward to working together for many years to come.”

“Gulf Oil is one of the most recognized brands in the world, and well known as one of the most respected sales and marketing organizations in the lubrication industry” said Alex Medrano, Technical Director at Whitmore. “Together we can leverage our strengths in the Indian market and grow our mutual customer base.”

Y. P. Rao, Global Technology Head, Gulf Oil International said “With Whitmore's experience in the lubrication of heavy mining and industrial equipment through its time-tested speciality lubricants and Gulf Oil's extensive general industrial lubricant portfolio, backed with important OEM approvals and field experience, this strategic partnership will be able to offer an end-to-end efficient lubrication solutions to mining and industrial customers”

Founded in 1893, Whitmore is a global leader in providing innovative products and services that increase the uptime and lifespan of critical operating equipment.

Whitmore manufactures reliability products, high performance lubricants, friction modifiers, rail lubrication equipment, lubrication management systems, coatings, sealants and cleaners. Customers rely on Whitmore to meet the specific needs of their industry and applications. All Whitmore products manufactured in USA will be sold and serviced by Gulf Oil in India.

Ravi Chawla, MD, Gulf Oil Lubricants India Limited, said “We are looking forward to this tie-up with Whitmore as this will enhance our product offering to the core sector industries like Mining, Minerals and Metals, Power, Cement and Construction, which are all poised for a growth. Whitmore’s experience will further strengthen our value proposition to our current and future customers in India”.

The products were launched at the recently concluded IMME at Kolkata.

Published on January 14, 2015
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