Companies

Instoried raises $1 million funding in pre-Series A

Our Bureau Hyderabad | Updated on November 19, 2020 Published on November 19, 2020

Instoried, a startup incubated at the IIIT-H’s Centre of Innovation and Entrepreneurship (CIE-IIITH) has raised $1 million in pre-Series A round of investment, with Mumbai Angels leading the round. The artificial intelligence-driven content startup has created a tool, which helps brands to strategise, execute, and deliver content using predictive analysis, to increase customer engagement.

The business-to-business software-as-a-service startup helps brands boost engagement with their customers and increase content productivity in real-time. Instoried was part of the fifth edition of CIE-IIIT-H’s accelerator Avishkar. Avishkar sanctioned a seed fund of ₹10 lakh and mentorship to the start-up.

Currently in its 11th cohort, Avishkar invests ₹10 lakh each of the start-ups that are short-listed for the accelerator programme.

“Out programmes target early stage deep tech start-ups with potential or need to work with our ecosystem. Instoried built an interesting use case around content using natural language processing,” Ramesh Loganathan, CIE- IIITH, said.

“With the proceeds that we raised, we want to hire a larger team and initiate marketing activities globally,” Instoried Founder SharminAli said in a statement on Thursday.

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

Published on November 19, 2020
  1. Comments will be moderated by The Hindu Business Line editorial team.
  2. Comments that are abusive, personal, incendiary or irrelevant cannot be published.
  3. Please write complete sentences. Do not type comments in all capital letters, or in all lower case letters, or using abbreviated text. (example: u cannot substitute for you, d is not 'the', n is not 'and').
  4. We may remove hyperlinks within comments.
  5. Please use a genuine email ID and provide your name, to avoid rejection.