Jayanti Group takes Amazon route to go pan-India with snacks, beverages

Meenakshi Verma Ambwani New Delhi August 27 | Updated on January 23, 2018

Rajasthan-based Jayanti Group, which makes aerated beverages and namkeen (salted snack) mixtures, is set to tie up with Amazon to sell its products through the latter's e-commerce site.

Rahul Jain, Partner, Jayanti Group, said, “Our products will be listed on Amazon India by next month-end. Amazon will give us the platform to make our products available nationally, especially in markets where we don’t have a distribution network.”

He expected 5-10 per cent of the overall sales to come from the platform.

The company will be selling its Jaljeera aerated drink, fruit drinks as well as namkeens on the platform.

Widening network

This move is part of the company’s strategy to look at various distribution models to expand its presence in the country. It is currently strengthening its presence in North India.

Jain says after the two biggies in the country, the company will be the third making carbonated drinks that will get on board the Amazon platform.

The company is also looking at opportunities to export its beverages and snacks by the end of this year.

Need for new plant

“We see a huge potential for carbonated ethnic drinks in the country. Our Jaljeera beverage is a carbonated drink, not a fruit drink. We are planning to launch different versions next year and are working on more ethnic flavours,” Jain added.

So far, the company has beenmanufacturing its beverages in Rajasthan. But, with plans to expand to Western India, it will need to look at another manufacturing plant.

“We are looking to increase our production capacity and are in the process of identifying the apt geographical location for our next manufacturing unit.

“I believe we will need investments worth ₹50 crore for this,” he added.

Jain said the combined turnover of its beverage and snack businesses currently stands at about ₹115 crore.

“With the product range we have, I am quite optimistic about robust growth. We will also start exports by the end of this year,” Jain added.

Published on August 27, 2015

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