Comments
Gandhinagar District Co-operative Milk Producers Union Ltd. (GDCMPU) joined hands with Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) to market its milk and other fresh products in the district under the brand name Amul.
Currently, GDCMPU sells pouch milk, dahi and butter milk under its own brand name Madhur through its distribution network in Gandhinagar district. Madhur milk holds nearly 98 per cent market share in Gandhinagar city, with approximately 1 lakh litres a day of sales.
In 2006, the affiliated member milk unions had decided to adopt umbrella brand of Amul for marketing of milk and other fresh dairy products in the local market within the district. Currently more than 120 lakh litres a day (LLPD) of pouch milk is sold under Amul brand across India.
GCMMF and GDCMPU together launched Amul milk in Gandhinagar on Friday
The move will help the milk union to gain synergy in marketing in the twin cities of Ahmedabad & Gandhingar. The arrangement will benefit 43000 members of 116 village co-operative milk producing societies of GDCMPU Ltd and the consumers of Gandhinagar district due to availability of a reputed Amul brand with more range of product offerings.
Jethabhai Patel, Chairman, GCMMF said, "We would be selling pouch milk and entire range of fresh products to the 6 lakh consumers of Gandhinagar district who are brand conscious and are willing to associate themselves with the strong brand name of Amul."
The existing pouch milk variants Gold, Shakti, Taaza, T-special & Cow milk along with two more new milk variants namely Amul Diamond & Amul Slim n Trim will be made available to milk consumers of Gandhinagar. Besides butter milk and dahi, GCMMF will also introduce a range of other probiotic products like Probiotic Lassi, flavoured yoghurt (Flaavyo) & fresh paneer in Gandhinagar market.
The milk parlours run by Madhur dairy will now be converted to Amul Parlours by complete revamping in sync with brand identity of Amul.
The sale price of pouch milk & other fresh products under Amul brand will remain unchanged.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.