Maruti launches Ertiga at Rs 5.89 lakh

Roudra Bhattacharya New Delhi | Updated on April 12, 2012 Published on April 12, 2012

Mr Shinzo Nakanishi (right), MD and CEO, Maruti Suzuki India Ltd, and Mr Kenichi Ayukawa, Deputy Executive General Manager, Global Marketing, Suzuki Motor Corporation, at the launch of Ertiga at the Auto Expo in the Capital. – Ramesh Sharma (file photo)

Maruti Suzuki has launched its 14th model in the domestic market, the Ertiga MPV. Prices start at Rs 5.89 lakh for the base petrol variant, going up to Rs 8.45 lakh for the top diesel model.

Developed by parent Suzuki in Japan and Maruti’s own research division, the seven-seater Ertiga is first being launched in India, followed by other South-East Asian markets.

Life Utility Vehicle

Tagged as the Life Utility Vehicle, the Ertiga is based on the new Swift hatchback platform. It hopes to open a new segment, being priced lower than conventional MPVs such as the Mahindra Xylo and Toyota Innova and promising the drivability of a sedan.

It targets the urban customer with large families, looking for a medium-sized vehicle which is easy to drive and economical to maintain.

Mr Shinzo Nakanishi, Managing Director and CEO, said: “Ertiga is a major step forward for Maruti Suzuki. Many urban families in India are now looking for a vehicle that offers more space and flexibility than a sedan, without being bulky, bland and expensive like a utility vehicle. These families are currently having to compromise, and settle for a vehicle which does not meet their lifestyle needs.’’

MPVs have emerged the fastest growing sub-segment among Utility Vehicles, showing a growth of around 20 per cent (3-year CAGR), the company said. MPVs account for around 10 per cent share of the Indian automobile industry.

K14B engine

Maruti has invested Rs 410 crore on the MPV, which will introduce in India Suzuki’s the K14B 1.4 litre petrol engine for the first time. The diesel Ertiga variant sports the 1.3 litre high-power DDiS engine, which is licensed from Fiat and also seen in the SX4.

The company claims fuel efficiency of 16.02 kmpl for the petrol and 20.77 kmpl for the diesel version. It is available in a choice of seven colours, and also offers safety features such ABS and front airbags.

Maruti shares on the BSE ended 3.13 per cent up at Rs 1,312.60 on Thursday.

Published on April 12, 2012
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