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Technology startup, Sumara has launched a Chrome browser extension that lets users make donations whenever they shop online on e-commerce stores like Amazon, Flipkart, Myntra, Jabong and Shopclues.
Once users install the Sumara extension for the Chrome browser and visit an e-commerce website of their choice, they get to see the exact amount that will get donated when they decide to buy a particular product. As soon as the order gets placed, the extension tells the users exactly where this money went.
A press statement from the startup said, the idea behind this platform is to encourage donations in Indian society. The average ticket size of an online shopping stands at Rs 1,750 per transaction per user. On a shopping order of Rs 1,750, a user can donate up to Rs 120 (depending on the category of the purchase) via Sumara.
So far, NGOs have raised Rs 20,000 plus via Sumara and have generated Rs 4 lakh revenue for the e-commerce sites. All the NGOs are Guidestar certified which means they can be trusted. We empower these NGOs to harness the huge segment of online shoppers. They are given tools and social media kit to bring more supporters to contribute to their NGO while they shop online, the statement said.
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