Companies

Tata Motors launches new Safari at starting price of Rs 14.69 lakh

Nandana James Mumbai | Updated on February 22, 2021 Published on February 22, 2021

(from right) N Chandrasekaran, Chairman of Tata Sons; Shailesh Chandra, President of PVBU, Tata Motors; and Guenter Butschek, CEO and MD, Tata Motors, at the launch in Mumbai on Monday

Tata Motors on Monday launched the new Safari at a price range of Rs 14.69 lakh to Rs 21.45 lakh (ex-showroom Delhi).

With this, Tata Safari, one of the first sports utility vehicles (SUV) in the country, is back, albeit in a new avatar codenamed the Gravitas. Bookings for the seven-seater SUV had opened in January. Its deliveries will start today.

The Safari was introduced back in 1998. The SUV, whose tagline ‘Reclaim Your Life’ captured the popular imagination, was in production for almost two decades before it was discontinued in 2019. Now, it returns to Indian roads with a new look and positioning.

“Our strong performance this year sets a wide backdrop to welcome back the iconic Safari... Rgw Safari really pioneered the trend of SUVs in the nation. With the market trend clearly swinging towards SUVs, and customers demanding more and more excitement in this space, what could be a better time than today to make the re-entry (of Safari) into the Indian market,” said Guenter Butschek, MD and CEO, Tata Motors, during the launch of the new Safari on Monday.

With the launch of the new Safari, Tata Motors hopes to strengthen its presence in the SUV segment further, said Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU) Tata Motors.

SUVs is the fastest-growing passenger vehicle segment in the country. The new Safari will accelerate the momentum gained by the company’s consistently growing SUV sales, which have resulted in a growth of 20% YTD compared to the same period last year, the company said in a statement.

The Safari will be available in Daytona Grey, Tropical Mist and Orcus White along with the signature Royal Blue. Tata Motors also unveiled the ‘Adventure’ persona of the Safari, which will be available in a tropical mist colour.

“In its new avatar, the Safari takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from the renowned D8 platform from Land Rover - the gold standard of SUVs worldwide,” the company said

 

 

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Published on February 22, 2021
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