Toyota may introduce more hybrid vehicles in India

PTI New Delhi | Updated on March 12, 2018

Shekar Viswanathan, Deputy Managing Director-Commercial, Toyota Kirloskar Motors, with R.K. Ramesh, General Manager (Marketing), at the launch of the new Prius at the 2012 India Auto Expo in the Capital. (file photo)

Japanese auto giant Toyota will consider introducing new hybrid vehicles in India in future encouraged by gradual increase in sales of its only such model ‘Prius’ in the country.

As part of a global initiative to develop fuel-efficient and environment-friendly vehicles, Toyota Motor Corporation (TMC) will launch 18 new hybrid models by 2015.

The company, which is present in India through a joint venture with Kirloskar Group, may also consider assembly of hybrid cars if the demand for such vehicles increases in future.

“We have already introduced the Prius to Indian market and we will continue to study the Indian market to introduce new hybrid models in India at an appropriate time,” a company spokesperson told PTI from Tokyo.

The company is planning to introduce 18 new hybrid models by 2015, of which 13 are new vehicles and five will be model changes, the official said.

Assembly of hybrid models

When asked if the company will start assembly of hybrid models at any of its two Indian plants, the spokesperson said: “Depending on the future market dynamics, we will study and take a decision accordingly.”

The official, however, declined to comment on any possible timeframe to start CKD (completely knocked down) operations of hybrid vehicles in India saying “it is related to future production plans’’.

The company currently sells only one hybrid model in India — Prius — as a fully imported vehicle. Sales of the model increased over 70 per cent to 12 units in 2012-13 from 7 units in the previous financial year.

Due to very high overall import duty, Prius is at present available between Rs 29.26 lakh and Rs 31.43 lakh (ex-showroom, Delhi).

Attains milestone

Toyota today announced that it has reached the milestone of crossing 50 lakh units in sales of hybrid vehicles globally as on March 31 this year.

The company had launched its first hybrid vehicle in 1997 and has so far sold 51.25 lakh units across the world.

Currently, the company sells 19 hybrid passenger vehicles, comprising 13 Toyota and 6 Lexus brands, and one plug-in hybrid model in about 80 countries.

New hybrid models

Talking about its global plan for hybrid vehicles, the spokesperson said: “We plan to introduce 18 new hybrid models by the end of 2015. We expect global sales of these additional hybrid vehicles to be at least one million (10 lakh) units a year from 2013 to 2015.”

Published on April 17, 2013

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