TVS Motor Co expands to Iraq, launches two new products

Our Bureau. New Delhi | Updated on May 31, 2021

Opens new showroom with sales, service, spares support in Baghdad

TVS Motor Company, one of India’s leading two-wheeler and three-wheeler manufacturers, on Monday announced that it has inaugurated a new marquee showroom in Baghdad, Iraq with distribution partner Ritaj International General Trade LLC.

Also read: TVS Motor scooter Ntorq’s international sales cross 1 lakh units

In a press release, the company said the showroom, which is spread over 500 sq meters with a built-up area of 840 sq meters, was inaugurated along Palestine Street in Baghdad. It is the first-of-its-kind showroom for TVS Motor Company in the region, and apart from the wide range of two-wheelers and three-wheelers, it will also host spare parts and feature a service facility.

New launches

The company will also launch two products, commuter motorcycle TVS StaR HLX 150 5 Gear and three-wheeler TVS King Deluxe Plus, in the market.

Also read: Covid crisis: TVS Motor announces financial support measures for employees

Speaking on the occasion, R Dilip, Executive Vice President - International Business, TVS Motor Company, said, “We are delighted to expand our presence in Iraq with the inauguration of this marquee 3S showroom in Baghdad. The strategic location of the store, as well as the end-to-end service and spare support, will help enhance customer satisfaction.”

TVS Motor Company has been present in Iraq since 2016. Ritaj International General Trade LLC has been the distribution partner for the company since 2017. The company has 41 touchpoints across the country.

‘Creating impact’

“Ritaj International General Trade LLC has represented TVS Motor Company for over four years to cater to customers’ demand in Iraq. The technology and quality prowess of TVS Motor Company combined with our network facility has created an impact in the region, and this showroom will further consolidate our partnership’s success in the country,” Emad Abdul Jabbar Kareem Al Rabeaa, MD, Ritaj International General Trade LLC said in the statement.

Published on May 31, 2021

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