Myntra acquires tech start-up ‘Cubeit’

Online fashion retailer Myntra has acqui-hired Cubeit, a Bengaluru-based tech start-up focused on content aggregation on mobile. 

Cubeit, led by co-founders Sarthak Jain, Nithinkumar Gadiparthi and Prathamesh Juvatkar, was founded in 2014. The company focuses on building mobile applications which allow users to aggregate content from anywhere, organise, view and share the same from a given location. It developed an interactive mobile application that provided the user access to multiple apps depending on the need, through a smart interface and allowing the same to be shared with individuals or groups.

As part of the acquisition, the team at Cubeit has been inducted into Myntra to expand Myntra’s technology team.

Shamik Sharma, Chief Product & Technology Officer, Myntra said, “Technology is at the core of our operations and we are looking at leveraging it to further enhance customer experience through social and community interactions on our platforms. We have always been on the lookout for quality talent and the Cubeit team brings with it the expertise and experience to help strengthen our offerings.”

Sarthak Jain, co-founder and CEO, Cubeit, said, “We are excited to embark upon this new adventure that allows us to learn and test our capabilities as we move along. Myntra offers us the opportunity to leverage our skills and further build upon a strong technological base.”

Cubeit is Myntra’s third technology-led acquisition. Myntra acquired Native5, a Bengaluru-based mobile app development platform company through a similar acqui-hire in May 2015 and Fitiquette, a San Francisco-based technology solution, which is a one-of-a-kind virtual fitting room in April 2013.