Sports

Amazon Prime bags rights to stream New Zealand cricket in India

Our Bureau Mumbai | Updated on November 10, 2020 Published on November 10, 2020

Forays into live sports in India; Deal includes Team India tour of NZ in 2022

Amazon Prime Video today announced its foray into live sports in India, with the acquisition of India territory rights for New Zealand Cricket.

Amazon Prime Video becomes the first Indian streaming service to secure exclusive live cricket rights from a major cricketing board. Under the multi-year deal between Amazon and the New Zealand Cricket Board, Prime Video will become the one-stop streaming destination for all international cricket matches to be played in New Zealand for both men’s and women’s cricket, across ODI, T20 and Tests starting late 2021.

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The deal includes Team India’s tour of New Zealand in early 2022, and a second tour, the dates for which will be announced later. The rights for 2020-2021 season starting later this month are intended to be syndicated by Amazon.

Growing line-up

Gaurav Gandhi, Director & Country General Manager, Amazon Prime Video said, “We are excited to add India’s most loved game — Cricket — to our content selection for our Prime Video customers, and we are thrilled to work with New Zealand Cricket on this endeavour as they have a strong, passionate and much-loved cricket team, and the cricketing rivalry between the two countries has been fantastic. We are happy to make this collaboration with New Zealand Cricket our first live sport offering in India, and are confident that our Prime members will be delighted with this initiative”

“As we’ve said before, the future of live sport is streaming and in Amazon Prime Video we have a partner right at the centre of the industry; innovative, trend-setter and well-known for putting fans and subscribers first,” said David White, Chief Executive, New Zealand Cricket. “India has always been important for viewership of NZC; no other country follows cricket like India, so it’s exciting to be announcing this agreement with India’s leading streamer,” he added.

The Indian territory New Zealand Cricket rights package is the latest in Prime Video’s growing line-up of live sports around the world, including Thursday Night Football, the Premier League, ATP Tour Events, WTA, the US Open (tennis), UEFA Champions League, Autumn Nations Cup (rugby), and the Seattle Sounders FC. Fans can also subscribe to streaming services such as Eurosport, MLB.TV, NBA League Pass, and PGA TOUR LIVE through Prime Video Channels.

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Published on November 10, 2020
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