Beware the quantum computers
Today’s encryption technology will be putty in the hands of those running the post-quantum world. How equipped ...
A Kho Kho tournament in Delhi, in February 2021 - PTI
After Kabaddi, Indian sports enthusiasts can look forward to watching Kho Kho in a professional league format this year.
Amit Burman-promoted Ultimate Kho Kho, the first league of its kind for the home-grown sport, is all set to kickstart this year. The league has inked a multi-year broadcasting deal with Sony Pictures Networks India, with the first season scheduled for later this year.
Amit Burman, Chairman, Dabur India, and Promoter of the Ultimate Kho Kho told BusinessLine, that an investment of about ₹200 crore has been earmarked for the next five years for this initiative. He added that of this about ₹100 crore has been allocated for development of the sport at the grass-roots level.
Funskool India launches 15 traditional Indian toys and games
“I believe there is a huge potential to develop this home-grown sport into a professional league, with rising popularity of non-cricket sports in the country. I think the sport is well-suited for television and we plan to package it in a modern avatar with shorter duration and faster game play. It will be a high-octane television product that will revolutionise the sport and create a unique experience for the audience,” Burman stated.
Sports sponsorship crosses ₹9,000-crore mark in 2019
The league is in conversation with potential franchises and the first season is expected to feature six teams. “We have got a great response from stakeholders for picking up franchises in the league. The first season will have six teams which will be increased to eight teams by next year,” Burman said.
Ultimate Kho Kho will be telecast on Sony's sports channels in English as well as Hindi and is also likely to have regional language commentary. Viewers will also be able to watch Ultimate Kho Kho on SonyLIV.
“There is a huge viewership base to tap into as this is an extremely popular traditional sport with a strong rural connect. Broadcast rights will be the key source of revenue for the franchises. We will also leverage on ticket sales, local sponsorships and merchandise sales,” he added.
Player drafts are scheduled for mid-year this year and franchise-owners will be offered a bank of over 150 Indian players based on their performance and score at the national level and recently concluded high-performance training camp in February 2021.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head - Sports Business at Sony Pictures Networks India, said that the exclusive multi-year broadcasting deal for the league was in line with the company’s strategy to promote multiple sports.
Today’s encryption technology will be putty in the hands of those running the post-quantum world. How equipped ...
Rocketship’s Anand Rajaraman on getting pitches from places like Rameswaram and Patna
Bengaluru-based Archeron group plans to open five banks that are run entirely by AI and quantum technologies
Ably skippered by N Srinivasan, India Cements is upping its post-Covid-19 game by expanding capacity
Three-in-one: Passive debt funds come at a low cost and have high-quality portfolios. Some offer return ...
Trend in the rupee movement and Q4 earnings can give direction to the market
There is room for improvement in fund transfer options
Silver looks positive but lacks the higher volumes required to substantiate bullishness
Murder is a theme that is unlikely to darken and yellow with time, the writer Truman Capote had once said.
In her novel based on the life of Rani Jindan Kaur, author Chitra Banerjee Divakaruni crafts a hero for the ...
A domineering father, three resentful sons and a vile plan — director Dileesh Pothan, screenwriter Syam ...
Actor Adil Hussain on theatre, communal amity and citizenship in a new book about Assam and its many ...
Marketers are padded up, sponsorship deals have been struck, and campaigns are rolling out. Now let the games ...
And what marketers can possibly do to bring it back in our lives
The agency has changed form over the years but its lustre has not dimmed
Media Factory has purchased the majority stake held by Sam and Lara Balsara of Madison World in Madison Media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor